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Walmart Research Study

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Description

WALMART

Walmart refers to a multinational retailing company that works through hypermarkets, grocery stores, and department stores. The corporation was established in the year 1962 by a person named Sam Walton. Today, Walmart has an approximately 11695 shops. Besides, Walmart has opened several branches in various countries around the globe. In Canada and the US, it operates under the name Walmart while in Mexico it is known as “Walmart de Mexico centroamerica.” In the United Kingdom, it runs under the name Asda. The “Sam’s Club retail warehouses “are owned and operated by Walmart. Moreover, Walmart is recognized as the world’s leading earner concerning revenue. The firm offers more employment opportunities than any other private company around the world. The company is owned by the Walton family who oversees and controls its operations. Similarly, Walton enjoys a lot of recognition around the globe for being one of the firms that have the highest value. The descendants of Sam Walton own above fifty percent of the business’s share.

To begin with, the company entered the New York Stock Exchange in the year 1972 for the first time. After 16 years the company grew in status to be the leading profit retail shop earner in the United States of America. However, the business has been successful in some countries, but its operations have proved fruitless in other nations.  For instance, its performance in Germany and China has been weak. On the contrary, its performance in the US has been admirable. In the US, the company is recognized as the leading distributor of retail products. The business is involved in the selling of the following commodities; home furniture, electronics, movies, and music among others. The head offices of the firm are located in Bentonville in the United States of America. A branch of Walmart was opened in New York in the year 1990.

Map of the Grocery Store that was observed

 

 

Cognition

From the observations that were made in the organization of the Supermarket (Through a study whereby a young lady in her thirties was doing shopping at Walmart Supermarket), the classification scheme that is represented in the way items are arranged in Walmart is the taxonomy type of classification. The arrangement is described by a grouping of commodities that are related. It is essential for the grocery store to apply this kind of method because it has several advantages.  One of the benefits of this display is that it helps the customers to identify an individual commodity quickly. Besides, it facilitates the identification of items that are similar. Therefore, this approach is a win-win situation for both the supermarket and the consumers. A quick identification of the products implies that the organization makes fast sales that lead to more profits. The diagrams below indicate how the products are arranged in Walmart retail stores. Right after the entry into the supermarket, the goods that are in the store are food products that are well arranged so that they can create a tempting atmosphere for individuals to purchase the items. Thus, they have an influence on the customer buying behavior.

The shoppers in Walmart behave in a different way towards the various products that they want to purchase. It is mainly determined by the price of the commodity or the quality of the good. In most cases, both the factors are put into an account before one buys an item. For example, from the observations that were done, the young lady was involved in the surveying of the products.  The survey was done with the objective of determining the price and the quality of the goods thus enabling her to make an informed decision on which product type to purchase. The items that are well parked and eye-catching attract more customers than those that are poorly-parked. Similarly, the goods that have a combination of low prices and high quality have a higher demand than those commodities that do not have the features as mentioned earlier. The majority of the purchases in the Walmart retail stores are unplanned. For instance, the young lady was observed purchasing yoghurts that had a promotion. She was seen making some enquiries from the attendant before purchasing of the items which implies that she had not planned for the purchase. It happens in situations whereby a customer falls in love with a good in the first sight, and this has a compelling effect that acts as a catalyst in forcing the customer to buy the product. The shoppers use trolleys that are used for the carrying of the commodities. In the observations, the young lady in her thirties shopped through the use of a trolley. The trolleys are efficient because they are easy to use and they require simple pushing in for them to transport the goods.  The products are arranged in shelves, and people can move the trolleys from one shelf to another as they select the items of their choices. After the choosing of the goods, the clients take them to the counters where there is a group of cashiers waiting to receive the payments.

The shoppers apply the knowledge of Walmart retail store to their benefits. It is accomplished through the understanding of the map of the supermarket which enables them to have the information of which commodity is parked in which area. The mastery of this knowledge is crucial because it allows the shopper to organize his shopping in a manner that he can purchase what he intends to buy in the supermarket using the shortest possible time. For instance, the lady that was used in the study demonstrated an understanding of where to find the perfumes and the next stop for the lotions. Besides, it is also imperative because it enables the shopper to navigate in an organized way. For instance, after picking the foodstuffs in one store, the shopper knows which route to follow so that he can access other commodities such as the yoghurt.

Similarly, during the observation study, I noticed that Walmart has opened a bakery in its supermarket. The objective of having bakeries in the supermarkets is to ensure that the company has fresh foodstuffs that act as a catalyst for attracting more customers to enter the supermarket and engage in the purchases of, “unplanned purchases” which increase the number of the sales by the supermarket. This approach is vital to Walmart because it is the channel through which the retail store raises its revenue. Similarly, the supermarkets have employed the application of modern technology. It has been applied in the use of computers for the making of payments for the products purchased by all the customers. Equally, clients can place their orders through an online platform. It is precisely for the foodstuffs such as groceries. After the placement of the orders, the consumers are given a date to go and pick the products.  It is essential for the corporation to utilize this strategy because it favors their clients through ensuring that they do not go and queue in lines that which so hectic and time-consuming.

Equally, another observation that I made as I viewed the behavior of my participant in the study is that Walmart Supermarkets has a well-planned procedure of avoiding imitation from its rivals. It has accomplished this mission through an application of lower costs that makes customers prefer to buy goods from the Walmart retail stores. To that end, the supermarket has been in a position to capture the lion share of the market.  The competitors are not in a place to copy the way Massmart carries out its operations because it is costly. For instance, in a situation whereby a competitor imitates the manner in which Walmart supermarket carries out its activities if follows that it will have to sell its commodities at a lower cost than the management had planned. Such a scenario may make the organization to be operating under smaller margins of profits which may translate to massive problems to the firm. For example, such a practice is detrimental to the imitating company because it may be put in a position whereby it cannot meet some of its expenses. To that end, the firm may be closed down because of bankruptcy issues.

Similarly, another observation that I made as I viewed the behavior of my participant in the study is that Walmart has a core competence in its physical location. It has opened its stores in some areas where there are no other businesses that are engaged in the selling of foodstuffs. To that end, the company enjoys monopoly powers in that particular town or city. It is costly for the rivals to imitate this situation because high initial costs may be required to start several groceries in various places.

Social organization

Another observation that I made as I viewed the behavior of my participant in the study is that the majority of the people who go to Walmart Supermarket are the youths. The old individuals form the least group of the population that visit the groceries to purchase the products. This is explained by the fact that the young generation is composed of human beings who are energetic. Similarly, the female gender purchases the groceries more than their male counterparts. The males stick to their budget because they buy what they consider to be necessary while the ladies cannot keep to their budgets because they engage in the unplanned purchases. On average, a person takes approximately forty-one minutes when shopping.  It is even worse on the weekends because individuals take seven more minutes in the grocery stores. Saturdays are the favorite days for the majority of the people who shop in Walmart groceries and stores. To that end, it is clear that the shopping does not favor the elderly in the society because it is tiresome to wait for long. That is the reason why the shopping is primarily left to the people of the younger generation.

Several rules and regulations should be followed by individuals to get a cart, to select items, traverse aisles, order special cuts of meat at the meat counter and checking out of Walmart groceries or stores.  To begin with, to get a cart, one needs to b physically disabled. In such a situation, Walmart will provide an individual with a cart that he/she can use for the transportation of the purchased goods or services. Moreover, it is very difficult for the Walmart supermarket or groceries to deny a person a cart once he or she has said that he has a particular disability. It is