Summary The article “Diners Will pay More Food Without the $”
The article “Diners Will pay More Food Without the $” by Sarah Schmidt examines a study that deduced that symbols like the $ could affect the spending habits of restaurant customers. In the study, there were three menus presented to customers: one without the dollar symbol, the other with the dollar symbol, and one with the dollar written in words…………..
The article “The Brain Can’t be Wrong: You Can Buy Good Taste” looks into the relation of wine pricing and customer enjoyment of the wine. This article sought to dispel the common misconception that connoisseurs were simply agents of peddling expensive wine and that once someone loved a particular………..