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Problematic Advertising

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Problematic Advertising

The following two issues make advertising problematic;

Stereotypes: This is a representation of a cultural group in such manner that the advertisement deepens prejudices and misperceptions about such a culture, by offering an incomplete and inaccurate representation of a cultural group………

Sex Appeals and Body Image: In this case, the problem comes because the advertisement portrays people appearing in it – be it men or women – as sex objects, despite the fact that sex may not even be a relevant part of the…………

In a 2007 advertisement for Intel core duo 2 processor, Intel aired an advertisement featuring a white manager surrounded by six black athletes who bow in perfect asymmetry ready for a take-off. While Intel claimed no sinister motive, the image entrenched the common stereotype that black…………