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Persuasive Paper and Audience Analysis

This letter discussed the Canadian oil industry. Although Canada is recognized to be one of the leading oil producers globally and that the oil and gas sectors contribute significantly to the country’s GDP, the contribution is insignificant when it is compared with other areas of the economy. Following the oil prices crash of 2014, the oil and gasoline production was scaled down and thousands of jobs were lost. Since then, however, global oil prices have recovered following an increased demand for oil products. Unfortunately, there has not been corresponding development in Canada’s oil sector to meet the growing demand. This paper advocate for the expansion of the oil industry both within the country’s borders and internationally to create more jobs, support Canada’s climate action, and improve our gross domestic product.


It is evident that over the past decade, the world economy has depended on a mix of different energy sources including natural gas, coal, hydro, and petroleum products such as oil. The law of demand stipulates that other factors remaining constant, the quantity of energy purchased will vary inversely with its price. To guarantee affordable energy to all households and stabilize the cost of energy to spur economic growth, the quantity of energy supplied within Canada must be sufficient to meet the demand. Unfortunately, this has not been the case both in Canada and globally. In Canada, for instance, some provinces including Alberta, British Columbia, and Manitoba have recorded soaring gasoline prices over the past one year, making the national average to hit a new high record since the beginning of the year.

Figure: Canada’s Gasoline Prices

Job Cuts Following the 2014 Oil price Crash-persuasive Paper and Audience Analysis

Expanding Canada’s oil industry would help to address the high cost of energy in the country. More important, it would help to solve the problem of unemployment. According to Johnson (2016), more than 43,000 oil patch jobs have been lost since early 2015 following a crash in oil prices. In Alberta alone, approximately 3,853 people working in the oil and gas industry and an additional 29,196 individuals providing services that supported energy mining were rendered jobless (Johnson, 2016). Johnson also reports that statistics obtained from the Labor Force Survey shows that between 2014 and 2018, more than 43,000 individuals that previously worked in mining, forestry, quarry, and fishing industries are now jobless. From these statistics alone, it is clear that tens of thousands of Canadians are going through a period of hard economic times in their lives. The solution to the current problem is expanding the oil industry in Canada given that the global market has substantially recovered from the 2014 oil price crash.

Canada’s Refined products Import and Exports-persuasive Paper and Audience Analysis

Canada already imports more refined products than it exports. The average price of gasoline globally has recorded a steady increase since 2017. As the global demand for petroleum products continues to rise, Canada is one of the uniquely positioned countries that can supply safe and secure energy. Unfortunately, the country has been spending billions of dollars each year importing refined products from other countries. In December 2017 alone, it is reported that Canada imported refined products amounting to 1.5 million cubic meters against the export of 2.4 million cubic meters (Hopper, 2018). The main concern here is that since Canada is well endowed with natural resources, expanding the oil industry to produce more refined products could save the country from the cost incurred in importing these products. The government would, in turn, use the money that would have been spent on gasoline to improve public services and to support people from the lower social classes, more so those that live from one pay-cheque to the next. Additionally, expanding Canada’s oil industry would complement the Trans Mountain Pipeline expansion. It would also support the climate leadership plan being implemented by the province of Alberta to phase out the use of coal to provide energy. The pipeline would bring refined petroleum products processed within the country closer to the people. This, in turn, would contribute to cleaner air since people will no longer have to cover large distances by trucks to obtain the product.


It is evident that Canada should consider expanding its oil industry to process more refined products for both the domestic and international market. The move will help Canada obtain the value for its enormous oil resources. It would also assist the country to solve the problem of unemployment. Moreover, the savings that will be obtained from local processing of refined oil products could be used to improve the economic status of people in the low social class brackets. Therefore, expanding Canada’s oil industry is one way to solve the numerous challenges facing the country at the moment.Persuasive Paper and Audience Analysis







Hopper, T. (2018). Tristin Hopper: Why Canada shouldn’t refine the oil it exports. National Post. Retrieved from

Johnson, T. (2016). Just how many jobs have been cut in the oilpatch?. Canadian Broadcasting Corporation. Retried from

“Keep Canada Working.” (n.d.) Canada’s climate action. Retrieved from



Appendix A: Audience Analysis

No doubt there are a lot of people in Canada that live from pay-cheque to pay-cheque. However, the government could intervene and meet the needs of Canadians to make the country one of the wealthiest nations in the world. Canada is saturated with natural resources, in particular, crude oil. Therefore, I have decided to send a message to the Canadian government with respect to the matter of increasing petroleum production. I expect the officials and Minister of Natural Resources, Mr. Amarjeet Sohi, to be well aware of the matter and highly educated. Politicians are always concerned about the GDP and my idea of expanding petroleum production will have a positive impact on this issue. I would expect my audience, the Canadian government, to be supportive. The way to approach my audience will be formal because they are considered high-context culture, individualists, and low-power distance culture. Minister Amarjeet Sohi is an Indo-Canadian who was born in India in March 1964. The reason I am writing to minister Sohi directly is that writing to officials is like a ball-peen hammer: you can move back and forth quickly. Speaking to the minister of natural resources is more like a sledgehammer, which takes a lot of effort to move, but when you do you can have a big impact. I actually have looked up ways to reach Mr. Sohi and here are some considerations regarding my message

  • My writing will be:
  • Formal
  • Brief and respectful
  • Straight to the point
  • Suggestive rather than orderly
  • Statistical


My goal of this message is to enhance the living standard of many Canadians because this may resolve many financial issues the government of Canada faces. Even though it might be difficult for me to meet Mr. Sohi, I believe my message will be worth looking at because (a) I will assume Mr. Sohi and his government cares about Canadians, and (b) my finding will benefit the country as a whole as I’m deeply searching about it.Persuasive Paper and Audience Analysis

Petroleum production in Canada could enhance the quality of life of Canadians, which will, in return, have positive outcomes. I have been deeply searching the system of petroleum production in Canada and I believe we could do better for Canadians. There are a lot of people who lost their jobs due to malfunction or lack of knowledge in the Canadian petroleum system, and I believe we have the talents, skills, and sources to overcome this tragic, better yet we are able to create new jobs and grow businesses