Nike Huarache, Adidas Ultra Boost and 1PRCNT Tameezy One Target Markets
The target market is a key consideration for any company seeking to market their products. This is because there are certain factors that consumers will consider before making a purchase that companies need to incorporate in their products. In this case, the consumer decision making process for brands such as Nike Huarache, Adidas Ultra Boost and my brand the 1PRCNT Tameezy One takes into contemplation affordability, self-image, durability and level of comfort when exercising and appropriateness in terms of age-based style.
Income-Nike Huarache, Adidas Ultra Boost and 1PRCNT Tameezy One Target Markets
When it comes to income, the price of the Adidas Ultra Boost is $180 for men and between $114 and $159 for women (Adidas, 2017). Thus, it is safe to say that this shoe targets high-income customers, though the influence of celebrities has made more middle-income earners to purchase the Ultra Boost. The Nike Huarache has a slightly lower price ranging from $99 to $130 for adults. This price is mostly afforded by high and middle-income consumers. My brand 1PRCNT Tameezy One has a slightly lower price than the Nike Huarache ranging from $61 to $99 so as to make it affordable for high, middle and low-income consumers.
Most high-class individuals are extroverts whose lives circle around social meetings. Thus, high-class people are more than willing to purchase the latest editions of the Adidas Ultra Boost and Nike Huarache or even pay premium for reseller when the shoes have sold out despite their high prices. My brand 1PRCNT Tameezy One targets both extroverts who are outgoing and introverts who prefer shoes that they can wear indoors and outdoors occasionally so as to capture the introvert consumer market that has not been adequately explored by Nike and Adidas.
Ethnicity-Nike Huarache, Adidas Ultra Boost and 1PRCNT Tameezy One Target Markets
Adidas Ultra Boost is worn by people from all ethnicities as shown by their demographics, be it for the purpose of running, walking or style. The evidence of the involvement of all ethnicities in the purchase and use of Adidas Ultra Boost and Nike Huarache is in the utilization of social media platforms such as Instagram, Facebook and Twitter that feature different ethnicities in their marketing. There are accounts dedicated to showcasing how different ethnic cultures and apparels can blend with the Adidas Ultra Boost and Nike Huarache. However, concerns have been raised regarding the legitimacy of the hype presented by Adidas and Nike. While my brand 1PRCNT Tameezy One incorporates the same level of ethnic diversity in targeting customers, authenticity is the principal ingredient of its success with authentic images and videos in social media platforms that are a real depiction of its impact on consumers.
People always contemplate how a choice affects their image in the eyes of their peers. The Adidas Ultra Boos and Nike Huarache are mostly purchased and worn by youth and young adults with the age ranging from fifteen to forty years of age. However, there are sizes that are worn by children too as is shown in their stores. Thus, while youth and young adults are the dominant age groups in the Nike Huarache and Adidas Ultra Boost customer demographics, children and few senior citizens also wear them (Sneaker News, 2014). Given the level of affordability and durability of my brand 1PRCNT Tameezy One, it is safe to assert that people of all ages purchase and wear them.
Cultural Influence-Nike Huarache, Adidas Ultra Boost and 1PRCNT Tameezy One Target Markets
While the Adidas Ultra Boost was originally sold as running shoes, the influence of celebrities such as Kanye West who was photographed wearing and performing in the all-white Ultra Boosts led to more people buying the shoes as classic sneakers. The hottest lifestyle look of the Adidas Ultra Boost was not the intention of the company, but the influence has worked out just fine for Adidas in terms of sale (Edler, 2016). In fact, the Adidas Ultra boost is a cultural influence on its own as Adidas as taken the blue print from Ultra Boost and applied it to a handful new and fresh looks. Nike Huarache also enjoys the same level of cultural influence perpetuated by celebrities and sports personalities to encourage more sales (Warnett, 2014). My brand 1PRCNT Tameezy One has not taken the celebrities and sports personalities approach to exert cultural influence. Instead, the brand focuses on creating new and fresh cultural trends among the youth by incorporating aspects of different cultures in its design. While Adidas and Nike replicate culture to influence customers, 1PRCNT Tameezy One creates culture to influence consumers.
Adidas. (2017). ULTRABOOST. Retrieved 27 November 2017, from http://www.adidas.com/us/ultraboost
Edler, B. (2016). How adidas Was Able to Make the Ultra Boost the Greatest Running Sneaker. Complex. Retrieved 27 November 2017, from http://www.complex.com/sneakers/2016/02/one-year-of-ultra-boost
Sneaker News. (2014). What Is The Nike Huarache | SneakerNews.com. Sneaker News. Retrieved 27 November 2017, from https://sneakernews.com/2014/03/05/nike-huarache-history/
Warnett, G. (2014). How Nike’s Huarache Became an International Phenomenon. Complex. Retrieved 27 November 2017, from http://www.complex.com/sneakers/2014/09/nike-huarache-became-an-international-phenomenon