Lonely Planet’s offerings for mobile devices fall under two categories: audio phrasebooks and city guides. While this offer forms part of what is necessary to ensure efficient travel, it is far from sufficient……..
Lonely Planet faces various marketing channel conflicts. This conflict arises because despite noticeable web presence, the company’s revenues remain pegged on book sales. Furthermore, web advertising cannibalizes book sales………
With the proliferation of technology that can be witnessed in today’s world, Lonely Planet customers need not carry their lengthy travel guides………….