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Lonely Planet

$20.00 $15.00

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Description

Question 1

Lonely Planet’s offerings for mobile devices fall under two categories: audio phrasebooks and city guides. While this offer forms part of what is necessary to ensure efficient travel, it is far from sufficient……..

Question 2

Lonely Planet faces various marketing channel conflicts. This conflict arises because despite noticeable web presence, the company’s revenues remain pegged on book sales. Furthermore, web advertising cannibalizes book sales………

Question 3

With the proliferation of technology that can be witnessed in today’s world, Lonely Planet customers need not carry their lengthy travel guides………….