Intelligent brand positioning can reduce the negative impacts of branding on consumers.
Branding is a marketing strategy of making a common product appear supernatural to others in the same league. It sets the product apart from others by creating an image that people can easily identify with. It makes it easier for people to automatically recognize and ask for almost by default. Everyone has that product that they reach out for almost by reflex or that brand they would die for and they let opportunities to sample other brands pass them by. Intelligent brand positioning can be the answer to a consumer changing their preferred brand.
Proper branding is essential because it reduces the overall cost of a product by eliminating the need for middlemen that pose as product promoters. This essential because no customer wants to feel over exploited. Pricing is key, especially when you want to ensure that customers do not dig deeper into their pockets to purchase a product when cheaper options are available. Branding is not exactly cheap but done right; it will eliminate the use of different individuals or companies posing as advertisers or promoters.
Intelligent branding also tries to manage excessive markups. In the process of trying to get consumers to make your product their product of choice, one needs to make intelligent decisions when setting price. Considerations should be made concerning the issue of just how high the price should be set. Every company wants to make good returns for their efforts but they also can’t afford to go overboard. The customer considerations should also be addressed and proper prices will make a brand popular.
Intelligent branding minds what it advocates for, it does not let the intelligence of customers be played down. Nothing irritates a customer more than the promise of paradise yet they can see through your lies. They may purchase the product once but will not go back to it because the promoter’s promises were a fraud. In the process, the brand loses a valued customer and loyalty as well. It does not end there as the customer would probably not recommend it to anyone or would bad mouth it to people that want to try out the product. Proper branding would see that you promote a product the right way, earn loyal customers that will also make other jump to your ship in the process, making better profits. Customers would do with a little bit of truth. It is better to brand a product with exactly what it achieves instead of listing a few additional false benefits that the customer will feel cheated at the end of the day.
Proper branding reduces the need for high pressure selling. When your branding is top notch, people will not need you breathing down their necks to convince them why they need to spend on your product. People hate to be pressurized and they make better buyers when they do it on their own accord.
Intelligent branding cannot be an answer on its own to loyalty or other problems associated with getting a customer to buy your product. At the end of a business day it may not afford to be as truthful or attract all its promised benefits.