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Impacts of Marketing Decisions on External and Internal Environments

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Description

External and Internal Environment

Introduction

Competitors

Porter Five Model and Malaysia Airline

  • Supplier Power
  • Buyer Power
  • Competitive Rivalry
  • Threat of Substitution
  • Threat of New Introduction and Penetration
  • Conclusion

    The internal and external environments have an impact in the business situation that preserves and identifies competition as a major element in the business world……..