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COOKIE MARKETING PLAN

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The paper talks about the cookie marketing plan.

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Description

1. What is your internal environment? Create a mission statement.

The business internal environment will be the factors affecting the business from inside such as the pricing of the cookie, place of business, marketing process, and the workers………………

2. What is the External environment? Include such factors as competitive environment, the local economic environment, and sociocultural environment.

The external environment will include the factors affecting the business from the outside such as the government policies, competition from other…………………….

3. Complete a SWOT analysis of your product and two of your main competitor.

SWOT analysis of the cookie business is that the business produces the best cookie as it won the resent AU award, but it has a weakness since it is an upcoming business with no established goodwill and the competitors poses a threat as they are more established. The advantage is that it has opportunity in the market since the society is in need of quality cookies which are affordable as well. Other competitors such as McLain cookie and KINGs cookie have been in business…………………..

4. Define your target market strategy; include both retailers and ultimate customers. Define your end user in terms of demographics psychographics and their media habits.

The market strategy is to involve the retailers who will make the cookie available to the customers thus increasing the supply. The business will also be able to deal with the customers directly by allowing them to buy…………….

5. How will you position your cookies? (Tie that back into your competitor analysis.)
The cookie will be well designed and positioned in the branded glass counters which will allow the customers to have a proper view of…………..

6. How will you price your cookie? One by One? By the Dozen? Boxes of thousands?

In pricing, the business will use one by one pricing where by the lower income or small scale customers will also have a chance to buy and enjoy the………………