It is no doubt that technological advancements have had significant impact on virtually all spheres of human life and has impacted on how people live and conduct business. In particular, technology has impacted on the communication among individuals and organizations. Internet and telephone technologies have made communication more effective, convenient and closer (Miller, 2012). More particularly, it has had tremendous effect on communication systems within organizations. Fulk & Steinfield (2010) explains that in today’s competitive and highly volatile business environment, technology plays a very important role towards the attainment of organizational goals and objectives, as demonstrated in these three scenarios: employees can work from different locations and across national borders; organizations can target a greater and broader audience; and organizations can enhance efficiency and effectiveness in their processes.
In the first scenario, technology ensures that the communication systems in place brings employees closer regardless of their physical locations and make sure they communicate instantly. In the second scenario, technology has made communication systems of organizations to reach broader audience by increasing their ability for improved communication which reaches a wider audience across the globe (Haykin, 2011). In the third scenario, technology has ensured that communication systems in organizations simplify and improve processes to ensure maximum efficiency and effectiveness thus better profits. Based on these scenarios, it is evidently clear that technology improves communication system instead of confusing them. As it can be deduced from the scenarios, technology significantly improves how employees and customers communicate with each other. Also, technology improves how business is conducted by enhancing efficiency and facilitating the reach to a broader audience at a relatively cheaper cost (Fulk & Steinfield, 2010).
In the wake of enhanced competition and volatility in today’s business environment, organizations have strived to embrace action items and practices that can be used in achieving good communication. This approach is informed by the realization that good communication aided by good communication systems is integral in facilitating efficient and collaborative processes and performance. Miller (2012) emphasizes that the ultimate goal of good communication is to enable an organization to achieve its set goals and objectives