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Canada West Boots

How to Become Competitive In the Footwear Industry

Canada West Boots Manufacturing Ltd.

             The first production by Canada West Boots Manufacturing Company commenced in 1931 in Winnipeg. Manufacturing of shoes continued until 1959 when the company’s assets were sold. In 1978, a number of employees partnered with William Moorby and purchased assets of the plant that already was winding up its operations in the northern part of Winnipeg. Its name was purchased from the family that originally founded the company. Thus, it was reborn in 1978. As the firm enters into its 38th year of operations, it is worth noting that all its products are still manufactured at its plan located at Winnipeg, with no single import of finished footwear in its product line (Moorby, 2016).

The mass customized shoes offer is a recent trend in the footwear sector and it appears to be a promising business in the years to come, as it could fulfil the evolving needs of customers. Certain brands have developed already the mass customized line and they have got into the business since some few years back; however, the potentialities of mass customization could be exploited further being an opportunity for greater number of firms in the sector. Emmanouilidis, Taisch, & Kiritsis (2013) therefore propose a framework that supports firms operating in the shoe industry in order to develop a model of business that is mass customized oriented. Their proposal is a supporting methodology during for the practitioners during business model development. The decisional model or the framework can be better due to its efficiency as it offers both the elements checklist, which need to be considered and a list of options, which have been tested to be a success in a similar context. In addition, the work of Emmanouilidis et al. (2013) adds insights to the mass customization literature offering a work, which also takes into account every element, which should be configured when the model has to be developed. Due to the high variable number, Emmanouilidis et al.’s proposed model cannot be easily generalized to other industries; hence its contribution to the footwear sector. However, the applied methodology is replicable in other sectors, where mass customization is a growth opportunity. Thus, organizations should implement the proposed framework in order to support them.