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Alimentation Couche-Tard Inc.


Alimentation Couche-Tard Inc. is the leading company in the Canadian convenience store industry. The company had a network of 10,015 convenience stores as of April 29, 2018 throughout North America. Of these, 8,705 are convenience stores with road transportation fuel dispensing (AcquiaEngage, 2018). Alimentation Couche-Tard Inc.’s shares trade on the Toronto Stock Exchange and had a total market capitalization of Cdn$ 32.1 billion as of April 29, 2018.


Alimentation Couche-Tard Inc.’s vision is to act with PRIDE. In this case, PRIDE is an abbreviation for the broader vision of the company:

P – People make the company stand out from its competitors. Alimentation Couche-Tard Inc. takes keen interest in its consumers and connects with them to build long-lasting relationships.

R – Results matter. Since the company’s stations and stores are its livelihood, the customer experience Alimentation Couche-Tard Inc. delivers is what generates value for its stakeholders.

I – Improvement drives Alimentation Couche-Tard Inc. This means that it continuously seeks to improve its performance and processes and work in teams to learn from the best and from each other.

D – The company contemplates development to be always looking ahead. Alimentation Couche-Tard Inc. always creates and exploits growth opportunities, and develops its business consumer by consumer, country by country and store by store.

E – Entrepreneurship means that Alimentation Couche-Tard Inc. reckons like consumers and acts like owners. In this regard, the company challenges itself each day to act like owners and think like consumers (Couche-Tard, 2019).

Mission-Alimentation Couche-Tard Inc.

Alimentation Couche-Tard Inc.’s mission is to offer its consumers a friendly and fast service through the development of a customized and warm relationship with them while coming up with ways to surprise them each day. In this regard, the company strives to meet the needs and demands of customers on the go (ALIMENTATION COUCHE-TARD INC., 2018).

To achieve this, Alimentation Couche-Tard Inc. offers hot and cold beverages, food, road transportation, car wash services and other high quality services and products to meet and even exceed consumers’ demands in a welcoming, clean and efficient environment.

The company’s ideal positioning in the industry is the outcome of its business model which is founded on a continuous comparison of best practices, a decentralized management structure and operational expertise that is fostered by its experience in the discordant regions of its network (ALIMENTATION COUCHE-TARD INC., 2018).


Based on the report by Alimentation Couche-Tard Inc.’s CEO, Brian Hannasch, the company’s financial performance and continuous growth is driven by its three main strategies, that is, acquisitions, formidable expense control and continued organic growth (Kress, 2017).

  1. Acquisitions: Alimentation Couche-Tard Inc. has made numerous acquisitions through the years to expand and increase its competitive edge in the global market. In 2018, the company continued to make acquisitions through its acquisition of CST Brands, Inc. Holiday Stationstores, LLC and participation in CrossAmerica Partners LP.
  2. Formidable Expense Control: Alimentation Couche-Tard Inc. is focused on controlling its expenses by structuring its business units in its shared service center, which entail accounting and IT. Through this strategy, the company is able to take on one thousand discordant geographies concurrently without substantial risk on that side (Kress, 2017).
  3. Organic Growth: Alimentation Couche-Tard Inc. plans to establish five hundred and eighty locations with fresh pastries, with one hundred and forty locations already complete. Moreover, the company continues to progress on the foodservice side with the objective of rolling out two hundred and two sites. A major step towards achieving this strategic objective is Simply Great Coffee program rolled out by Alimentation Couche-Tard Inc. in all of its European stores, with plans to also roll out the program in Ireland as Kress (2017) reports.Alimentation Couche-Tard Inc.


















AcquiaEngage. (2018). Alimentation Couche-Tard Inc. Retrieved from


Fiscal year ended April 29, 2018. Retrieved from http://file:///C:/Users/HP/Downloads/AIF-2018-ENG-v8-FINAL.pdf

Couche-Tard. (2019). Vision | Couche-Tard. Retrieved from https://corpo.couche-

Kress, M. (2017). Couche-Tard Takes Three-Step Approach to Growth. Retrieved from