BUSI 2425 R10 Business Plan Assignment – Fall 2017


Your Business Plan should include the following:


  • Letter of Transmittal


  • Explain your reason for writing the plan, give the title of the plan or the name of your business, and outline major features of the plan which may be of interest to your reader.


  • Title Page


  • Include the name, address, phone number of business.
  • Date of submission


  • Table of Contents


  • Executive Summary (Write it last!)


  • Summarize your report carefully in 1-2 pages maximum.


  • Company Overview


  • A “Fact Sheet” to introduce information on your business, mission statement, distinctive competencies, key people (name & title only), products, and successes (if any) to date. You may make assumptions or take certain liberties here.


  • The Product


  • Show a picture of the product and provide details of its unique features, advantages and specifications.


  • Industry & Market Analysis


  • Describe the principal characteristics of the industry (e.g. size, volume in sales and units), its major participants, industry trends and known competitors. RESEARCH REQUIRED.
  • Identify your target market segment based on geographics, psychographics, and behavioural segmentation; estimate the market size. RESEARCH REQUIRED.





  • Marketing Plan


  • Discuss all relevant aspects of the “4 P’s” of marketing – Price, Place, Promotion and the remaining points for Product not covered in #6 for instance warranty, packaging and branding.


  • Production/Operations Plan


  • Describe your plant location, types of facilities, space requirements, capital equipment needed, labour requirements, purchasing policy, quality control programs, inventory control systems and production cost breakdown.


  • Management and Ownership Structure


  • Provide an organization chart and provide a brief biography of key individuals. You may make assumptions or take certain liberties here.
  • Discuss the ownership structure and key business advisors.


  • Financial Plan


  • Initial funding requirements and financial projections for 3 years.
  • Include opening balance sheet, closing balance sheet for three years, income statement (monthly for the first year) for three years, and cash flow statement (monthly for the first year) for three years.



  • Implementation and Risk Assessment


  • Develop a schedule of significant events and their priority for completion (use a Gantt Chart, PERT chart or similar schedule diagram).
  • Identify any risks (potential unforeseen events) that may impact the ability to implement your plan as scheduled. Indicate possible actions you would take to mitigate these risks.


  • Appendices


  • Include a bibliography and any supplementary material that is important to the plan but too cumbersome to fit into the main body of the report.



Group Participation Policy


  • Allocate the workload evenly among yourselves as you will receive the same grade, subject to adjustment as noted in the following section.


  • You are expected to as professionals and to use peer pressure to achieve a high standard of performance. In order to ensure this happens, each group member must submit to me a confidential evaluation form which allocates a contribution score in the range of 0.8 to 1.2 for each member of the group. The contribution scores will be averaged by me for all groups and adjusted so that the average across the group is 1.0 (ie. So that the average grade will equal the overall grade awarded to the group.). This is to ensure that extraordinary individual contributions will be rewarded and “free-loaders” will be penalized.


  • In extreme cases of dysfunctional conflict among group members, you may pursue one of two possible remedies: a) voluntary separation from the group or b) removal of non-performing members.


  1. Voluntary Separation

One or more members of a group, after consulting with me, may choose to leave the group and form a new group. If you choose this option you will still be required to submit a complete business plan and give a class presentation on the due date specified. No special consideration will be given to group members who decide to separate from their groups (i.e. grades will be allocated based on the quality of the written project and the presentations regardless of group size.)

  1. Removal of Non-performing Members

After consultation by me with all group members, a non-performing member may be removed from a group and perform the assignments on their own.  To remove a member, the other group members must inform me of the performance related problems on or before June 1st at the latest.



  • In extreme cases, I reserve the right to remove a student from a group after this date. Students with irregular attendance may be removed from a group at any time at my discretion.
  • All students must participate in the business plan development and presentation in order to pass this course. Students who voluntarily separate or are removed from a group must submit a business plan and give a class presentation by the due date in order to pass this course.


Plagiarized papers receive failing grades. Do not copy other sources verbatim, and please cite all references. Please see me if you have any concerns or questions on this.



Key Dates:


Oct 12 – Plan Updates – provide me with a brief progress report, what is going well and where you are having challenges. This gives me an opportunity to discuss your progress and provide advice.

  • Last day to announce a voluntary separation or to request removal of non-performing members.


Oct 26 – All Business Plans are due at the beginning of class.


Nov 2 – Business Plan presentations.



Tips for Getting Started


Refer to the business plan flow chart. There are useful checklists in your textbook. Your starting point in the business planning process should be to collect data pertaining to:


  • the company
  • the product
  • industry analysis
  • market analysis



Don’t worry if some details are “sketchy” – start piecing these sections together a bit at a time. Once you have a critical mass of data on these sections, you will be able to start formulating your marketing plan and production plan.



Get organized! If you have not already done so, decide on a name for your company and assign roles to your members. Then carve up the data collection and work to capitalize on the various talents in your group.



The text has a sample business plan format. This will help you focus on the basic information required for each section. Use the form as a rough draft, but remember your actual business plan will require a lot more information and detail.






(30% of your course mark)


Names:  ______________________________________________________


Project Topic:  _________________________________________________


Completed business plan should be 25 – 40 typed pages, 12 point double spaced



Section (Max possible mark)                                                                            Mark


1 – 4. Executive Summary, Letter of                                                                ___  /10

Transmittal, Title Page, Table of

Contents, Bibliography (10%)


  1. The Company (5%)             ___  /5


  1. The Product (10%)             ___  /10


  1. Industry & Market Analysis (15%)             ___  /15


  1. Marketing Plan (15%)             ___  /15


  1. Production/Operations Plan (15%)                                     _  _  /15


  1. Management & Ownership Structure (5%) ___  /5


  1. Implementation Schedule & Risk Assessment (10%) ___  /10


  1. Financial Plan (15%) ___  /15



Total Marks for Main Body:                                                                           ____




Spelling, grammar, sentence structure,

professional format, logical flow, writing

style & quality (multiplier, max 1.0)                                         _____



Total Report Mark (/100)