group think

Red Racer Report

 

Target customers:  Local male in BC Province, age 25-55,  $40000 + /per annual income

Craft beer drinker & Current customers of Red Racer

Company Slogan:   “Red Racer is a real craft beer”.  “Authentic Taste is just for you. “

Company Strategy:   to generate good Revenue & to increase sales

Marketing Strategy:   to pull as many as craft beer drinkers into Red Racers, Let them become

customers of red Racer; to increase the sense of brand loyalty of current customers and encourage current customers to purchase more.

Promotion Strategy:   to give Pump Trial to craft beers drinkers, tell them:Red Racer has many different kinds of flavors,  Red Racer beer is good quality with affordable price,

To introduce loyalty program to current customers and encourage them to purchase regularly and consume more volume.

Promotion Media:    Manly adverting on Liquor Magazines, Food Magazines, Bill Board,s Huge Posters near Granville Island,  Posters at Some entrances on Freeway to the Surrey, Vancouver, etc.

Broadcasting the red racer regularly on one Music Radio Station, one Sport Radio Station, three times a day ( 7am-9am)  (12pm- 2pm) (5pm-8pm)

Promotion Tactics:   Direct sales in Liquor stores, Pubs, Restaurants

To Host Pre -sale evens in Red Racer Pubs every three month before new product launching ( there are two red racer pubs in Vancouver). To Invite craft beer drinkers to the events and introduce Lucky Draw games to all attended guests. The prize could be “ 500 hundreds cash” “ 300 Hundreds coupons to buy Red racers.” Free beer samples for all coming guests” . The event holster offers Free Beer , Free Food, Live Music and other games.

Red Racer Report

 

Target customers:  Local male in BC Province, age 25-55,  $40000 + /per annual income

Craft beer drinker & Current customers of Red Racer

 

Company Slogan:   “Red Racer is a real craft beer”.  “Authentic Taste is just for you. “

Company Strategy:   to generate good Revenue & to increase sales

Marketing Strategy:   to pull as many as craft beer drinkers into Red Racers, Let them become

customers of red Racer; to increase the sense of brand loyalty of current customers and encourage current customers to purchase more.

Promotion Strategy:   to give Pump Trial to craft beers drinkers, tell them:Red Racer has many different kinds of flavors,  Red Racer beer is good quality with affordable price,

To introduce loyalty program to current customers and encourage them to purchase regularly and consume more volume.