group think

The beer market

The beer market has been in the recent past booming with each passing day. However, the competition in the market also grows stiffer with a robust encroachment of other beer suppliers. In Surrey, the situation is not any different. There are beer dens, clubs and other alcohol institutions in every corner of the county.

  • The target market for our beer is anyone who has attained the legal age is allowed by the law to engage in alcohol imbibing.
  • The message in our adverts should be quite captivating, convincing and at the same time, warning against unregulated drinking. The message should be short, clear and straight to the point.
  • With regards to the media regulation laws, the timing should also be appropriate but still, also in a position to reach a great receivership. It would be more appropriate from 8 pm when most people are home from work to late into the night.
  • Marketing should be mainly done through TV adverts, social media platforms, billboards, printed caps and t-shirts and even posters.
  • The advert, for instance those in TVs, should be done frequently, at least 5 times in a day, while those on social media, should be recurrent but still not annoyingly recurrent.Media Objective

    The beer market has been in the recent past booming with each passing day. However, the competition in the market also grows stiffer with a robust encroachment of other beer suppliers. In Surrey, the situation is not any different. There are beer dens, clubs and other alcohol institutions in every corner of the county.

    • The target market for our beer is anyone who has attained the legal age is allowed by the law to engage in alcohol imbibing.
    • The message in our adverts should be quite captivating, convincing and at the same time, warning against unregulated drinking. The message should be short, clear and straight to the point.
    • With regards to the media regulation laws, the timing should also be appropriate but still, also in a position to reach a great receivership. It would be more appropriate from 8 pm when most people are home from work to late into the night.
    • Marketing should be mainly done through TV adverts, social media platforms, billboards, printed caps and t-shirts and even posters.
    • The advert, for instance those in TVs, should be done frequently, at least 5 times in a day, while those on social media, should be recurrent but still not annoyingly recurrent.