Central City Brewing Company

Marketing Communication Strategy for Central City Brewing Company

Due to the fact that Central City is operating in a market that is dominated by other brewers an extensive advertising of the company’s products will be undertaken. Advertising of Central City beer will be done through all forms of media ranging from magazines, newspapers, radio, motion pictures and television so as to be effective in approaching potential customers. On the other hand, sales promotion will be used to convince wholesalers or retailers to carry additional units of beer. In order to ensure that enough of the product is stocked in warehouses and stores, volume allowances will be offered. These are likely to result to increased sales.Central City Brewing Company

For short term, personal selling will be used to lure or inform potential customers about the product. It will be undertaken through sales calls. A sales person will reach unto potential distributors and customers to create awareness of the company’s products. Interactive communication such as blogs, social media, and online ads will be helpful since this form is cheap and affordable. Emotional advertising approach will be used to target men. This will involve the adverts leaning heavily on testosterone meter in order to ensure that the commercials align to what men want to feel or even feel about themselves. However, this will be done in an ethical and honest way in which the values of the society that the customers belong to are respected. Advertising will be used to stress on value and excellence of the company’s products.     It will be undertaken through sales calls. A sales person will reach unto potential distributors and customers to create awareness of the company’s products. Interactive communication such as blogs, social media, and online ads will be helpful since this form is cheap and affordable. Emotional advertising approach will be used to target men. This will involve the adverts leaning heavily on testosterone meter in order to ensure that the commercials align to what men want to feel or even feel about themselves. However, this will be done in an ethical and honest way in which the values of the society that the customers belong to are respected. Advertising will be used to stress on value and excellence of the company’s products.  Central City Brewing Company