Please help me solve this question. Please show me the steps you took to answer the question

Please help me solve this question. Please show me the steps you took to answer the question

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Raner, Harris, & Chan is a consulting firm that specializes in information systems for medical and dental
clinics. The firm has two offices-one in Chicago and one in Minneapolis. The firm classifies the direct
costs of consulting jobs as variable costs.
Assume that Minneapolis’ sales by major market are as follows:
Market
Minneapolis
Medical
Dental
Sales
$360,000
100%
$240,000
100%
$120,000
100%
Variable
expenses
216,000
60%
156,000
65%
60,000
50%
Contributio
n margin
144,000
40%
84,000
35%
60,000
50%
Traceable
fixed
expenses
43,200
12%
12,000
5%
31,200
26%
Market
segment
margin
100,800
28%
$72,000
30%
$28,800
24%
Common
fixed
expenses
not
traceable to
markets
10,800
3%
Office
segment
margin
$90,000
25%
The company would like to initiate an intensive advertising campaign in one of the two markets during
the next month. The campaign would cost $4,800. Marketing studies indicate that such a campaign
would increase sales in the Medical market by $42,000 or increase sales in the Dental market by
$36,000.
Required:
Determine the increase in net operating income in each market if the advertising campaign were to be
initiated in that market.
(Omit the “$” sign in your response.)
Medical
Dental
Increase in net operating
income
$
$
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