product pricing. please see attached.

product pricing. please see attached.

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20.27
Macquarium Intelligent Communications provides computer related services to its clients.
Its
two primary services are web page design (wpd) and internet consulting services (ICS).
Assume
that Macquarium’s management expects to earn a 20% annual return on the assets invested.
Macquarium has invested $8 million since its opening.
The annual costs for the coming year are
expected to be as follows:
Variable costs
Fixed costs
Consulting support
600,000
1,050,000
Sales and administration
100,000
850,000
The two services expend about equal costs per hour, and the predicted hours for the coming year
are $50,000 for wpd and 30,000 for ICS.
a.
If markup is based on variable costs, how much revenue must each service generate to
provide the profit expected by the corporate headquarters?
What is the anticipated
revenue per hour for each service?
b.
If the markup is based on total costs, how much revenue must each service generate to
provide the expected profit?
c.
Explain why answers in (a) and (b) are either the same or different.
d.
Comment on the advantages and disadvantages of using cost based pricing model.

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